our story

After decades in the fashion industry Bron Eichbaum decided that is was time to launch herriot in early 2017.  Describing her personal style as androgynous, she draws influence from the guys while retaining an understated femininity, a playful androgyny: she calls it comfort with an edge.

our design

herriot is the opposite of fast fashion.  There are not thousands of each piece, or even hundreds.  In fact, you won't find more than a dozen of each style. herriot is designed and made in New Zealand using local producers and crafts people.  The label doesn't follow the standard pattern of seasonal launches, choosing instead to release small capsules when you least expect it.

herriot is...

Made in New Zealand
Limited edition